07 PR & Communications

The reputational paradox, narrative framings for the board, and the positive story Laradon can own.

07 PR Strategy

The Reputational Paradox "The organization dedicated to serving people with disabilities has a website that discriminates against people with disabilities." This headline writes itself. A complaint from a parent, a news outlet, or an advocate testing IDD organizations' websites could create significant reputational damage.

The Lorem Ipsum Problem

Latin placeholder text on the homepage signals:

Narrative Framings (for board use)

ConceptDefinition
"Cognitive Trap"Lorem ipsum acts as a trap for users with IDD who expend mental energy trying to decode nonsensical text
"Keystroke Tax"Without skip nav, keyboard users must press Tab 20–30 times per page just to reach content
"Visual Shout"Countdown timers create an overwhelming stimulus for autistic users that demands attention
"Flow-Down Liability"School districts' Title II obligations flow down to contractors like Laradon
"Good Faith Forfeiture"Lorem ipsum + basic failures 7 months past grace period = demonstrable absence of good faith
"Legal Safety Valve"A feedback channel turns frustrated users into reporters, not plaintiffs

Positive Story Laradon Can Own

  1. "Laradon is aligning its digital experience with the same inclusion values it delivers in programs."
  2. "Accessible giving and service entry: fewer barriers for families, caregivers, and donors with disabilities."
  3. "First IDD-serving nonprofit in Colorado to achieve WCAG 2.2 AA compliance."
  4. Publish an accessibility statement, share the journey — foundations increasingly ask about digital accessibility in grant applications.

Peer Comparison

OrganizationA11y StatementWCAG TargetFeedback
The ArcYes (2019)WCAG 2.0 AAinfo@thearc.org
EastersealsPartial/legacyUnknownUnknown
Best BuddiesNot foundUnknownUnknown
LaradonNoNoneNone

The bar is low. WCAG 2.2 AA + a published statement = national leader among IDD nonprofits.

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